A proposal for Andrew Williamson
Alpstein. A Swiss identity for regenerative materials that grows with the company.
Direction, branding and website development for Alpstein Biotech.
The site
Swiss quality, attention to detail, integrity.
Those three words set the character of the site. Alpstein is positioned across regenerative applications, carries the collagen catalogue in the forms buyers order (atelo soluble and insoluble; powders, flakes, liquid, electrospun), segments by sector, and presents independent characterisation and mechanical data as it is published. Australian sourcing sits on the Origin page, stated plainly, without leading the story.
The closed system stays at the centre. The wording will describe what the line is and does rather than claim a first, so nothing on the site needs defending. How much of the process appears is your call once you have collated your notes, and the pages read well at any level of disclosure.
Version two adds your logo, a worked-up colour palette and the new positioning.
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Live draft · Works on phone and desktop
Open the draft siteThe material and what it becomes
Collagen fibre under the microscope, scaffolds and membranes, wound healing, sealed processing and isolator equipment, filled vials. A brief panorama of the Säntis and the Alpstein valleys sits in the rolling series as a quiet nod to the region, never as a feature. Less lab equipment. Nothing that could be read as Alpstein's own facility, and every image labelled or chosen so it cannot be.
The pages and a request form
Home, closed system, origin, materials by form, applications by sector, quality, about, contact, with room for more as the business defines them. Independent data credited to Intertek, Cambridge and Oxford as it is published. A short request form that lands in your inbox, from a phone or a laptop. No portal and nothing to log into.
Investment
The engagement starts now and is paid up front. The website balance follows your terms and falls due when the company receives its first customer payment. After launch, further work is agreed in advance as work packages at an hourly rate.
The concept and draft to date, a working session to agree the logo, the colour palette and the core thought behind the company, then version two of the site built on those decisions and hosted on a private link for investors and early customers.
The finished site on the Alpstein domain: the full set of pages with confirmed content (eight at present, final count agreed in the quote), the dark and light versions, a contact form that reaches you directly, and launch. The final figure is fixed in the formal quote before work starts, in line with comparable quotes and the business plan budget.
Updates to the site as content, certifications and lab data land, investment and partner decks, proposal summaries, templates, or a second pair of eyes on anything before it goes out. Each package defines the hours and the work before it starts.
Next steps
Agree the logo, colours and core thoughtA short session on your logo options and mine, the palette, and the one idea the company stands on, so the site and everything after it speak with one voice.
Deliver the initial draftVersion two of the site built on those decisions, with the Swiss character and the new imagery direction, on the same link.
Discuss content and designWe go through it together, alongside your production-visit notes, and agree what is shown, what stays private and what waits for the lab data.
Formal quote and termsA full quote with every cost, ready for your October approval round, together with your terms sheet and NDA.
Build when you are readyThe website goes ahead once approved. Work packages follow launch as and when needed.
